Unit 1: Information, Advice or Guidance – Principles and Practice

Principles of ethical practice when giving Information, Advice and Guidance (IAG)

The matrix Standard is the international quality standard for organisations that deliver information, advice and/or guidance (IAG).  A wide range of organisations across a variety of sectors are using matrix to benchmark their IAG services. These include:


• Further Education
• Consultancy Practices
• Universities
• Schools
• Sixth Form Colleges
• Voluntary Organisations
• Training Companies
• Local Authorities
• Chambers of Commerce
• Housing Associations
• Foundation Trusts
• Recruitment Agencies
• Trade Unions
• Sole Traders

Visit the Matrix Standard website and familiarise yourself with the guidance.

Another standard important to providing information, advice and guidance is the Gatsby Benchmark. This is a compulsory set of standards that schools have to reach in relation to Careers Education. Take a look at the 8 benchmarks set out here.

There are also a number of policies and principles which are important and relevant to providing good information, advice or guidance work. These must be in place from the initial contact with a client.

Are you aware of your organisation’s policies such as: data protection, equality and diversity, copyright, confidentiality, and the complaints procedures.

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